Rylee & Cru
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Photos by Jackie Wonders

Well, it’s finally here.   Introducing Rylee & Cru.

This big secret project I’ve been working on for what feels like an eternity!  This process was not smooth by any means.  There were a lot of bumps in the road, trials and errors, factory delays and frustrations….but I did it.  I kept at it and I’m so happy to finally be able to share the fruits on my labor!   For a few years now I have had the itch to start a children’s label.    I have always loved fashion, always loved art, and in becoming a mom, motherhood quickly rose to the top of my priority /passion list.  I kind of feel like I was meant to do this.  I feel silly saying that….like this is my “destiny” or something, but it really does feel like that.   It’s the merging of all of the things I love the most…and I can’t tell you how fun this has been for me (despite the setbacks I’ve encountered!)   My background in fashion design and merchandising, paired with my love for illustration and pattern making, made this all a little less intimidating of a dream.  Although going out on a limb and starting a brand like this amidst so much competition is always a risk, and always a little nerve-wracking.  But if there’s anything I’ve learned over the last few years it’s that great things never come from comfort zones.  I used to be afraid of failure and concerned about what other people thought of me and my work.  I’m not sure if it was just me getting older or slowly getting used to taking risks in my career that changed that mindset, but it’s no longer something that scares me.  If I have a passion, I want to pursue it.  Yes, this could totally fail.  But if the worst thing that could happen is it not work out, I will be ok with that.  At least I know I tried.  But with that said, I’m really proud of this line.  And God willing, this is something I’ll be able to do for many seasons to come!  The name obviously comes from my own two kids, Rylee and Cru (sorry to my third child if we decide to have you!)  They are my world and a never ending source of inspiration.

My dad has owned a screen printing factory for over 30 years.  So it was a no-brainer that I partner with him on the printing of all of these garments.  I worked with a local factory on the manufacturing of these goods as well, so everything you see is made in the USA. Each piece is made up of a slub jersey fabrication and has gone through a garment dye process, which means they are pre-shrunk and have a super soft, vintage feel to them.  From experience, these are the type of clothes that get the most everyday wear around our house.  Comfortable and versatile.  Kids get their clothes dirty.  It’s a fact.  I like it when I can throw them in the washer and dryer and not have to worry about shrinkage.  And that’s this entire collection.  And of course, art was at the forefront of the design process.  Each print is hand illustrated or painted…..a subtle mix of watercolor and line art.  The overall feel is very soft and organic and the “color” is primarily found in the carefully selected color palette of the garments, rather than in the prints.  The prints are mostly just 1-2 ink colors, which is what I generally prefer for any graphic print.  For this initial launch collection, I partnered up with my friends at Oh Cozy Knits for some limited edition knitwear that will be sold exclusively at Rylee & Cru! Pom hats, pixies hats and tiny knit bloomers, OH MY!  They compliment the line so well and I am so excited to reveal this collection in its entirety to you!  The launch date is officially set for Wednesday, November 26th!!

In celebration of the launch, I am running two really big giveaways now through Tuesday on Instagram!  One for boys, and one for girls.  So if you haven’t seen them yet, pop on over to my instagram, @ryleeandcru, to enter!  I’ve curated a great selection, joining forces with some of my favorite brands for littles:  Zuzii, Petit Pippin, Twig Creative, Solly Baby, and Oh Cozy Knits.  Each giveaway is worth over $400, so be sure to follow and enter!


Thanks to all of you who have followed along and encouraged me through my journey!  I know I have not been as active here as I have in months past, but now you know one of the reasons why! I appreciate you, and I’m inspired by you daily!


  1. Lorina Daiana

    I don’t know you but I am super excited for you! I felt the same way when I finally realized that opening my own boutique will be combining all my skills and hobbies, it’s exciting! I am looking forward to what you will come up with, this is already a wonderfum start!

    God bless <3

  2. Tasha

    I had a really funny feeling that this is what you were secretly working on! Well done Kelli! The collection looks beautiful! I am so excited for you and I know already that this will be a huge success. You do always seem to beat me to the post. I’ve had a few people tell me I should go into tiny clothing!

    I am trying so hard not to be (even more) jealous of you now! ;-) You are amazing, I just can’t imagine how you do it all.

    Lots of love and success sweet girl xo

  3. steffy

    these are adorable! i am so proud of you :) it has been so fun following you from the very beginning!! can’t wait to someday snag something for my kiddies!


  4. Laura

    I discovered your personal site and loved it, since then I follow
    You are my inspiration, the good vibes from Peru in this new project because you’re the best. <3
    (sorry for my English)

  5. sharda

    Wow!!! this is total perfection Kelli!!….l love it and cant wait to buy something special for my little man… well done on all your hardwork.

  6. Jessica

    Wow these are super beautiful and a reflection of yourself, I’m super excited for you and everything looks amazing. I can’t wait to get some gorgeous items for my baby girl due next year. All the best xx

  7. jessi

    kelli! i’ve been following your blog for a long time now and i’m so happy to see you take this amazing step in your career. your fashion sense and amazing artistic ability are a perfect combination for a children’s line. congratulations!

  8. Sarah J

    Congratulations and Well done!! I love following your blog and what you get up to and i wish you the best of luck with your business. They are truly gorgeous items!!

  9. Chloe d

    Dear Kelli, I’ve been following your blog for years, I get so much inspiration from it (I’m a blogger myself, though I blog about food this site is a great inspiration for anything I think!). I also started drawing again recently, which I haven’t done since artschool 2 years ago. Your life, family and attitude is so amazing, you are a true role model. This project is amazing, I literaly wish I had a kid!! Congrats, I hope we meet one day!!! xxx

  10. Juli Williams

    I read about your secret project, feels like forever ago, and I was always wondering and waiting for the post to follow… Until I saw the Instagram page, I almost died. My husband and I haven’t had children yet so I cannot wait for us to start our family and dress them in these beautiful designs, hopefully by that time the brand has grown even more and have a ton more to choose from. By the way I want that Wild At Heart tee on adult size lol :D Congrats. It looks amazing.
    Juli xx

  11. jo

    hi Kelli, I found you somehow on instagram and I am so glad I did. These clothes are just so beautiful and they look so comfortable. I am super excited for your launch tomorrow and I hope you don’t sell out before I get to buy some gorgeous clothes.

  12. ashley

    how exciting! it all looks beautiful. i’ll definitely be getting something for my nieces and nephews!

  13. Rhea

    Hi Kelli! I have been following your blog and work since the longest time and everything from your hair, your personal style, your design sensibilities and your photography have inspired me in every way. Seeing you start your own label makes me feel so happy and proud of your achievements! The products look amazing and I can just see them going a long, long way in the kids fashion industry. All the best, rooting for you!

  14. Kristina

    Hi Kelli! Been following your blog for a while, thanks for all the wonderful style inspiration. The Rylee and Cru collection looks amazing! Really like that the colours and prints feel quite unisex. I hope you’ll offer international shipping :D? Would love to have these on my babe. Love from Scandinavia! /Kristina

  15. ren

    hi Kelli! Congrats on your launch! You will for sure be my go-to shop for baby showers until I have one of my own :) Honestly, its so inspiring to see all the things you accomplish. I’m currently in that “out of the comfort zone” period professionally and it’s scary and exhausting and sometimes tough to see the light at the end of the tunnel, but it’s nice to be reminded that amazing things can happen when you pour your heart into something. In the meantime….coffee, lots of coffee :) Thank you for sharing with us.

  16. Isha webb

    The collection is so adorable! You are uber talented and I know this will be a huge hit. I love that it’s American Made and really put thought into every aspect, even how the fabric feels. I wish you best of luck with the brand :)

  17. Kim

    OH WOW it’s so wonderful! I think you were meant to do this! I’ve been a follower of your blog for a few years and your work and illustrations have always inspired me. This line is beautiful and seems so true to you, and your family. It’s even more inspiring now to see what you have created from all of the things you love most.

  18. Britlyn

    This is amazing! And so, so inspiring. As a young creative and artist, I have been searching for my art’s “destiny”. I have a dream of creating my own brand eventually although I don’t have much more details worked out then that. It is so great to see others who have found their purpose for their art and are fearless when trying to achieve it. It gives me hope that someday, I’ll figure it out too! I am so excited about your new business venture! The clothes are absolutely beautiful and I just know you will be a name that is in high demand. :)



  19. Laura

    Beyond WOW! Your collection is just perfection. You’re so talented and, along with what everyone else is saying, it’s going to be a huge success! Congrats!

  20. Nina Hans

    Kelli!! Somehow I just saw this. Congrats!! So sorry for not saying so sooner. I look forward to purchasing baby presents on here in the future.


  21. Stolz Patricia

    I have just discovered your blog and everything else: congratulations on your beautiful work and thank you for sharing your precious moments with your sweet family!
    from Germany

  22. chelsea r lamartiniere

    Will you be extended the sizes for kids in like a 11-12Y. My daughter has pretty much every collection you have released but she has grown to tall to fast and no longer fits in the 9-10Y. We would love to continue our Rylee and Cru journey.



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