Well, this is coming awfully late and most of our collection is already sold through (what!!??) but I HAD to still share these campaign photos here for Rylee & Cru FW16 collection that launched last Wednesday. Shot by my insanely talented friend Jackie Wonders. When I chatted with Jackie about my vision for the shoot, we were both stumped on location. The collection is titled “The Woodlands” and the theme is centered around woodland animals, so obviously, a forest seemed fitting. But finding a forest in San Diego is just not in the cards. Luckily, we found the next best thing at a hidden trail in Del Mar of all places. I’m so thrilled with the outcome. Jackie always has a way of taking my vision and bringing it to life, not matter what the circumstances or curve balls that are thrown at us. Being flexible and rolling with the punches is a necessity when it comes to shooting with children, and no one does it better than her. Possibly my favorite campaign photos to date. You can still shop the collection on our website (although it is quite picked over) or through any of our amazing retailers – stockist’s listed here. Do some digging and you may be able to find the pieces you are looking for! This job is a dream and while it might be hard and demanding at times, I wouldn’t change it for a thing. OH, and did I mention we just bought a new warehouse / studio space!!?? Big things happening guys. More on that later!
We launched the new Spring/Summer 2015 Rylee & Cru collection titled ‘Out West’ a couple weeks ago. I couldn’t have imagined a better response. The support of this brand continues to blow my mind and I feel so blessed to be able to do this for a job. It’s been a ton of work and sometimes I get caught up in the stress of it all….but more than that, it’s teaching me to dream big and to believe in my talent. These photos are from our lookbook shoot in Palm Springs with Jackie Wonders last month. She is pure magic and always captures exactly what I envision.
You can shop the new collection now on our website: ryleeandcru.com
I also had the chance to collaborate with my favorite local shoe brand, Zuzii, on a capsule collection for Rylee & Cru. There are 6 styles that I designed, 3 sandals and 3 oxfords, all of which coordinate with our collection. You can shop the Zuzii X Rylee + Cru collection exclusively at zuzii.com !
We are re-stocking some of the sold out styles (I can’t believe we already have sold out styles!) in several weeks, so stay tuned for that! And thanks always for the support! I am busy designing SS16 which we will reveal at our first tradeshow as a brand this Fall! Y’all are making my dream come true ;)
Last week I did a little Q&A over on Cleobella’s blog as part of their ‘Bella Beauty Tribe’ feature. I was so honored to be included. I have been following along with Cleobella’s journey for years now, and it has been so inspiring to watch the brand explode and to see the collection expand to what it is today. As a small business owner myself, I always get so excited when I see good people making their dreams come true. I had the chance to spend some time with Angela (the founder) and her baby girl Indi when they came down for the day…and she is as sweet and genuine as they come. A true bella.
You can read my whole interview here. It’s a lot of my story, my passions and how I ended up doing what I do for a living.
Photos by Taryn Kent
wearing: Moore Top
Well, it’s finally here. Introducing Rylee & Cru.
This big secret project I’ve been working on for what feels like an eternity! This process was not smooth by any means. There were a lot of bumps in the road, trials and errors, factory delays and frustrations….but I did it. I kept at it and I’m so happy to finally be able to share the fruits on my labor! For a few years now I have had the itch to start a children’s label. I have always loved fashion, always loved art, and in becoming a mom, motherhood quickly rose to the top of my priority /passion list. I kind of feel like I was meant to do this. I feel silly saying that….like this is my “destiny” or something, but it really does feel like that. It’s the merging of all of the things I love the most…and I can’t tell you how fun this has been for me (despite the setbacks I’ve encountered!) My background in fashion design and merchandising, paired with my love for illustration and pattern making, made this all a little less intimidating of a dream. Although going out on a limb and starting a brand like this amidst so much competition is always a risk, and always a little nerve-wracking. But if there’s anything I’ve learned over the last few years it’s that great things never come from comfort zones. I used to be afraid of failure and concerned about what other people thought of me and my work. I’m not sure if it was just me getting older or slowly getting used to taking risks in my career that changed that mindset, but it’s no longer something that scares me. If I have a passion, I want to pursue it. Yes, this could totally fail. But if the worst thing that could happen is it not work out, I will be ok with that. At least I know I tried. But with that said, I’m really proud of this line. And God willing, this is something I’ll be able to do for many seasons to come! The name obviously comes from my own two kids, Rylee and Cru (sorry to my third child if we decide to have you!) They are my world and a never ending source of inspiration.
My dad has owned a screen printing factory for over 30 years. So it was a no-brainer that I partner with him on the printing of all of these garments. I worked with a local factory on the manufacturing of these goods as well, so everything you see is made in the USA. Each piece is made up of a slub jersey fabrication and has gone through a garment dye process, which means they are pre-shrunk and have a super soft, vintage feel to them. From experience, these are the type of clothes that get the most everyday wear around our house. Comfortable and versatile. Kids get their clothes dirty. It’s a fact. I like it when I can throw them in the washer and dryer and not have to worry about shrinkage. And that’s this entire collection. And of course, art was at the forefront of the design process. Each print is hand illustrated or painted…..a subtle mix of watercolor and line art. The overall feel is very soft and organic and the “color” is primarily found in the carefully selected color palette of the garments, rather than in the prints. The prints are mostly just 1-2 ink colors, which is what I generally prefer for any graphic print. For this initial launch collection, I partnered up with my friends at Oh Cozy Knits for some limited edition knitwear that will be sold exclusively at Rylee & Cru! Pom hats, pixies hats and tiny knit bloomers, OH MY! They compliment the line so well and I am so excited to reveal this collection in its entirety to you! The launch date is officially set for Wednesday, November 26th!!
In celebration of the launch, I am running two really big giveaways now through Tuesday on Instagram! One for boys, and one for girls. So if you haven’t seen them yet, pop on over to my instagram, @ryleeandcru, to enter! I’ve curated a great selection, joining forces with some of my favorite brands for littles: Zuzii, Petit Pippin, Twig Creative, Solly Baby, and Oh Cozy Knits. Each giveaway is worth over $400, so be sure to follow and enter!
Thanks to all of you who have followed along and encouraged me through my journey! I know I have not been as active here as I have in months past, but now you know one of the reasons why! I appreciate you, and I’m inspired by you daily!
New branding work for Rhode Island floral design studio Anchor & Grace. Formerly The Floral Lab based out of Southern California, Leigh Anne recently moved her successful floral business to Providence, Rhode Island and needed a fresh new look and brand identity. We created a logo that is classic, but with a hand done feel that characterizes most of my work. I love the way it turned out.