I feel like it’s the beginning of a whole new life for us. Since our very first date, I knew one of Sam’s dreams was to open up his own retail shop . It’s been 6 years since then, and I feel like all of his jobs prior have prepared him for this day. It’s not something we intentionally pursued at first….opportunities arose, ideas were sparked, and one month later we were signing a lease for a space we had once only dreamed about. The timing wasn’t perfect, but yet, I’m not sure it would have ever been. Everything just fell into place, and we couldn’t help but feel like this space was meant for us. If there’s anything we’ve learned in this life, it’s that there’s no reward without risk. And I think this might be our biggest risk yet. The last few months have been a mix of excitement, nervousness, encouragement and fear. One day I am so excited about what the future might look like for us and our family, and the next I am terrified of it just not working and loosing everything we’ve invested in. But I am doing my best to let go of the fear and hold on to the hope of the possibility of this being the best thing that’s ever happened to us. We envision this not only being a place where we sell products from brands and artisans that we love and stand behind, but also developing Lone Flag as a vertical brand in 2014. So yes, this means designing our very own line! More than anything, this gets me the most fired up! Sam having worked in sales for several years, and me having a background in design and merchandising, we feel like we just might make a pretty good team in this.
The idea behind the store is simple: Well-crafted lifestyle goods built with quality and purpose in mind. The focus is on the fellas (until I can convince him otherwise! jk) ….premium denim, boots, shirting and outerwear. And a curated collection of women’s clothes, accessories and home goods from some of our favorite makers. We have been working around the clock the last week to get the shop presentable with the help of our friend Betsy of SMID, but as most things of importance do, it has taken much longer than expected. We knew it was crazy to think we could do everything, EVERYTHING, in just 6 weeks….and now that we are about a week away from our planned opening date, we are realizing how crazy that timeline really was! But we are going to make it work no matter what and we would love to have your support come November! The shop is located in Del Mar’s Flower Hill Promenade, Suite D140. Anyone who is local to SD, we’d love to meet you at our launch party (which I will be announcing the date of soon!). For now, the best place to follow along with us is on instagram. Thanks (always) for the love and support!